Mashcole Property Management INC.

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4764 Park Granada Suite 200, Calabasas, CA 91302


1700 E Ocean Blvd Suite 8, Long Beach, CA 90802

Pay Online(818) 888-8052

About Us

MASHCOLE PROPERTY
MANAGEMENT INC

Mashcole Property Management, Inc. is a California based Property management Organization.

Mashcole currently manages multiunit apartment complexes throughout the State, with assets as far North as Fresno, South to Oceanside, East to Palm Desert and West to the sands of the beach. While our Corporate office is based in beautiful Calabasas, California, we have satellite offices in Long Beach, and other sub-markets we hold a large presence in. Mashcole currently oversees approximately 5000 units, spread over 250 unique apartment building assets in California alone. Mashcole’s client base is widespread. We have long-term clients that are “Family/Mom and Pop” ownership, as well as many Institutional Level clients, based nationwide.


Our goal is to oversee the day to day operations of each and every asset as if it was our home.

We strive to provide SERVICE, INTEGRITY, TRUST, and PROFITABILITY to ALL of our clients. Mashcole Property Management key personnel have extensive experience in multi- Family property management. Their strongpoints range from Due Diligence/Inspection services, Aggressive/Strong rent maximizations/Resident Retention/Screening, and Renovation Projects.


Mashcole Property Management, Inc. has been in business since 2005.

The Company’s day to day operations is fronted by Joel Zide ( President and COO). The Organizations Corporate Infrastructure is guided by Craig Senia ( CEO).


Currently manages over 250 apartment communities

logo The company was formed in 2005

Mashcole office
Property for rent

+ Than building icon 5,000 units

OFFICER PROFILES

Joel Zide

Joel Zide

Mr. Zide, has more than 20 years of real estate experience and has managed portfolios in excess of 18,000 units of multi-family properties in California, Nevada, Arizona and Hawaii. Mr. Zide maximizes the profitability of property assets and NOI through revenue enhancements and expense controls. He also has extensive experience in the field of repositioning multi-family assets with the oversight of construction projects ranging from $500,000 to more than $10,000,000 in renovations.

He has worked for numerous institutional clients throughout the country with real estate values in excess of more than $1 billion and has focused his management skills on operating apartment communities consisting of 20-250 units or more.

Through his collective experience, Mr. Zide believes property management is a people business and that mutual respect is the key to maximizing the performance of human resources at both the corporate and site levels. This mindset has allowed him to effectively motivate staff while increasing results at his properties. Mr. Zide is fluent in Spanish and is a licensed California Real Estate Broker.


Craig C. Senia

Craig C. Senia

Mr Senia has been involved in real estate management, asset management, and finance for over 15 years. Mr. Senia oversees the corporate infrastructure, operations and strategic planning for Mashcole Property Management. He also heads the accounting and finance department. He spent much of his time acquiring, repositioning, and managing multi-family assets in both the California and Arizona markets. Mr. Senia currently serves as Broker of Record for Mashcole Property Management.

He holds an MBA from Pepperdine University, a BA (Economics) from University of California, Santa Barbara, and a California Real Estate Brokers License. Prior to co-founding Mashcole Property Management, he served as Vice-President/General Manager for Cox Enterprises (Cox Business Services) based in Atlanta, Georgia. Mr. Senia has held P&L responsibility for an $86-million annual operating budget, overseeing almost 100 employees in the Western United States.

CORPORATE STAFF PROFILES

Pamela Bolin

Pamela Bolin Property Accountant

Pamela Bolin graduated from California State University of Northridge where she earned a Bachelor of Science degree in Finance. This educational background led her to work first as a volunteer, as the treasurer, for the Northridge West Neighborhood Council and as a Budget Advocate for the City of Los Angeles. Originally hired as an Accounts Payable Specialist for Mashcole Property Management, Inc. in 2017, Pamela Bolin soon rose to the position of Property Accountant. Pamela currently oversees the day-to-day responsibilities for the properties she manages, within the accounting department. She has worked as a Bookkeeper, Account Manager and Property Accountant.

Among her past charitable activities, Pamela has served as a Community Gift Campaigner for the North Valley YMCA.

Vince Abanilla

Vince Abanilla Regional Property Supervisor

Vince comes to Mashcole with 10 + years of experience in the Property Management industry.

He started his career as a Leasing Agent for a 120-unit complex in the San Fernando Valley. He was able to maintain an occupancy rate between 95 – 96% at this property. With hard work and perseverance, he rose from the ranks and started managing a 60-unit then on to a 140-unit complex in the same locale in a brief period of time.

Prior to joining Mashcole as a Regional Property Supervisor, he has overseen more than 500+ units and with his team of 10 managers and a crew of maintenance technicians, he was able to maintain a high occupancy, low delinquency and customer satisfied apartment buildings across his portfolio.

Vince on his spare time loves to travel and explore various places. He likes playing poker and loves Japanese and Italian dishes.

Vince has a Bachelors Degree in Business Administration major in Human Resource Management at the De La Salle University – College of Saint Benilde in Manila, Philippines.

Mariella Thompson Administrative Assistant

I've been doing administrative work for 3 years now, and just reached my first year with Mashcole. As an administrative assistant, I help property managers and supervisors with different tasks such as turning utilities on and off as units move in and out and help them write notices.

I have been the main person to process applications for prospective renters and as such, maintain consistency on paperwork needed to apply and ensure payment of PSS fees.

I complete market surveys to find the value of our units compared to others in their area.

I also like to help accounting with A/P by entering invoices and preparing financial reports for owners as I hope to learn more about accounting as it is something I'd like to pursue as our company grows.

I hope to be here for many years to come!

Iris Carattini Training Director

Iris is our Training Director working with all of our associates in their growth and development in the property management field and ensuring Mashcole is in compliance with all regulatory requirements.

Iris believes in hands-on training; eschewing the impersonality of web training whenever possible to offer time that is filled with her unique personal touch, comprehensive knowledge, immediately usable information, a dash of her example-based sense of humor and all wrapped together by her belief in uplifting support for staff. Iris has been involved in multiple new program roll-outs with Mashcole and has developed a strong professional and personal relationship with multiple vendors servicing our company.

Iris has over 30 years Property Management experience. She started as a receptionist working a switchboard and spent the years rapidly moving up in the industry; often holding multiple titles simultaneously. Her duties have included Director of Quality Control, Acquisition Team Member, Asset Manager, VP of Business Development, Regional Property Supervisor and Property Manager. She believes in a ground-up approach and feels everyone in the company - regardless of position - should have an understanding and respect for any other position; from president to maintenance. This belief has led to her ability to see how proposals will fit and work together before implementation; allowing Mashcole to often avoid costly or timely corrections or re-alignment.

Iris is Tax Credit Complaint, and holds a certification as an Occupancy Specialist.

Jeremy Radicelli

Jeremy Radicelli Vice President - Strategic Operations

Attracted to the Mashcole corporate culture, Jeremy joined the Mashcole family in March of 2017, bringing with him over 20 years of regional supervisory experience. After 10 years of overseeing dementia and Alzheimer’s healthcare facilities, Jeremy has spent the last 10+ years as a Regional Property Supervisor overseeing large rental community portfolios of over 3,000 units across Southern California. Specializing in helping owners reposition struggling and distressed assets, with an over 20% average increase in NOI, his hands-on experience in the oversight of large multi-million-dollar construction projects enables him to help owners maximize their profits by spending their money the right way, and in the right places.

Jeremy’s strengths reside in his ability to create and motivate teams of people, and he believes that the key to a successful business is building the people that make that business, and is a firm believer that If we don’t enjoy what we do, we aren’t go to do what we do to the best of our ability.

Jeremy returned to school while working as a supervisor and received his BA in Business Administration with a focus on Management from AIU in 2016.

Michele Schier

Michele Schier Senior Accounting Manager

Michele has more than 20 years of professional experience in accounting and financial analysis. She has been with Mashcole Property Management since 2008 where she started as the Accounting Manager. She has moved up to the position of Controller based out of the Corporate Office in Calabasas.

Michele oversees the preparation of monthly financial reporting packages, day-to-day operations for a portfolio of Voyager assets, and assists in A/R and A/P approvals.

Prior to Mashcole Property management, Michele worked for seven years as an Accounting Supervisor at the Woodland Hills office of Essex Property Trust, Inc. (ESS), a real estate investment trust (REIT), with ownership interests in 134 apartment communities located in California and Washington, where she participated in the successful conversion of the entire portfolio from AMSI to Yardi. She handled complex accounting transactions, including recording the purchase and sale of properties, joint venture distribution calculations, intra-company reconciliations, and insurance and management fee allocations.

Prior to her work at Essex, she worked as a Sr. Accountant for Commercial Underwriters Insurance (a division of Swiss Re) in Calabasas, and Roll International Corporation in Los Angeles.

Ms. Schier holds a B.S. in Business Administration from California State University, Northridge. She lives in West Hills with her husband, twin daughters and son.

Pamela Adaime Accounting Manager

Pamela started working for Mashcole Property Management, Inc. in 2014 as an Accounting Administrator and moved her way up to being responsible for 12 multifamily properties. Pamela does all accounting on her properties, payroll reimbursement and Management fees. She also completes the month-end closing, bank reconciles and financial reports. Pamela also has experience working with QuickBooks.

Pamela is great with clients and meticulous in her work. She has a Bachelor in Psychology and Minor in Business Administration from Concordia University in Montreal, Canada and is fluent in three languages.

Rachel Aldana

Rachel Aldana Accounting Manager

Rachel Aldana has over 10 years of experience in accounting. She started at Equity Hotels back in 1994 to 2003 as she then decided to join the Property Management world and team up with Stratus Riverstone as a Senior Accountant. She also has an onsite experience as a Business Manager. Prior to joining Mashcole, Rachel was working for CBH Property Management which she specialize in Tax Credit/HUD and has a great knowledge with USDA Program and Compliance. Currently, Rachel is one of the Accounting Manager with Mashcole Property Management and joined on August of 2016. She handles preparation of monthly financial statement packages, day-to-day operations for a portfolio of Voyager assets and responsible for 16 multi-million properties.

Russell Boschetto Regional Property Supervisor

Russell Boschetto has worked for Mashcole Property Management for 7 years and in the Real Estate industry for over 14 years. As a Regional Property Manager he has the responsibility to oversee several hundred multi-family units throughout Southern California. In the property management field, Russell is a strong advocate for honesty and integrity. Being active in community outreach he has founded and actively runs the non-profit organization Share Hope USA.

Julia Eickhoff

Julia Eickhoff Vice President Operations

Julia has more than 25 years of property management experience. Her focus has been on the renovation and repositioning of unstable assets in and around Southern California. She has led the complete turnaround over dozens of properties, with average overall rental rate increases in excess of 20%. Julia oversees property supervisors, assists in developing and follow through of policies and procedures. Julia brings reliability and enthusiasm to both her staff members as well as her clients. Mrs. Eickhoff graduated from California State University, Northridge with a BA degree.

Khalilah El

Khalilah El Regional Property Supervisor

Khalilah Joined the Mashcole Family in August of 2016. She brings with her over 10 years of Property Management experience. Her goal is to provide a warm customer service oriented experience that you can trust with all of your real estate management needs.

Khalilah got her first taste of property management with her families’ real estate acquisitions. At 22 her grandmother purchased her two houses. She said “Live in this one and rent that one out.” With some trial and error it wasn’t long before Khalilah was entrusted with managing the day to day duties associated with 56 of her families’ residences. Since then Khalilah has thrived in real estate management and acquisitions. Her simple Motto is “I will take care of it like it’s my own.”

Sonya Reeves

Sonya Reeves Regional Property Supervisor

Sonya Reeves joined Mashcole Property Management in 2015, bringing with her 19 years of property management expertise. As a Regional Supervisor, she spent the last 14 years overseeing an extensive portfolio including Market Rate Conventional, LIHTC, HUD Section 8, 202 PRAC, bonds and other mixed-income communities. Within this portfolio she has also helped facilitate the development of new construction as well as the redevelopment of existing communities.

Sonya has a strong financial background studying accounting practices at the University of Nebraska in Omaha. She is designated as a certified property manager (CAM) through the Arizona Multihousing Association and is also a licensed real estate agent through the Arizona Board of Realtors.

Lucy Semerjian

Lucy Semerjian Accounting /Marketing Administrator

Lucy Semerjian has been with Mashcole Property Management from 2012. She started as an Accounting Administrator and been promoted to Office Manager. Her daily tasks include assembling, depositing, and posting all incoming accounts receivable, administrative the four Administrative Assistants, distributing wires to owners, as well as assisting and supporting Regional Property Supervisors. She also composes Property Management Agreements and is in charge of planning semi-annual Company Wide Training events.

Miguel Velez

Miguel Velez Regional Property Supervisor

Miguel joined the Mashcole Property Management, Inc. family in September 2014 as a Regional Property Supervisor and brings with him over nine years of property management experience.

Mr. Velez got his start in property management in 2006 when he began working as a Leasing Consultant for a property management company in California. He quickly learned the business and took it as a career and was promoted through the ranks of the numerous management companies.

Miguel’s experience is in multiple site managing. He was responsible for the hiring and supervision of onsite managers, maintenance personnel, vendors and the day-to-day operations of the communities that involved leasing apartments, showing units, making sure rental units where rent-ready, keeping up-to-date with the rental market to ensure highest possible rents were being attained. Mr. Velez is licensed as a Real Estate Salesperson in California.

Rod Zuniga

Rod Zuniga Corporate Controller

Rod has been in the Real Estate and Finance business for more than 25 years. He has been with Mashcole Property Management since 2015 as an Accounting Manager.

Prior to joining Mashcole Property Management, he worked for 10 years as an Accounting Manager at Fiscal Credit Union. Fiscal is a state chartered credit union based in Glendale California with assets of more than $135 million and over 16,000 members which it has been serving since 1936. Rod oversees the day to day operation of the accounting department with a staff of 1 assistant accounting manager and 3 senior accounting clerks. Rod prepares the monthly financial reporting package for the Board and quarterly compliance reports to the State of California department of Business Oversight.

Prior to Fiscal Credit Union, Rod worked for five years as an Accounting Manager with Vintage Capital Group, LLC, an investment firm founded by highly successful business executive and investor, Mr. Fred Sands. After establishing and successfully building Fred Sands Realtors into one of the largest real estate and financial services firms in the United States (7th largest), Mr. Fred Sands successfully exited this business in a merger with Coldwell Banker and formed Vintage Capital Group. Prior to the merger Rod was responsible for the financial reporting of Fred Sands Realtors and its subsidiaries that includes insurance, franchising, title and escrow company among others. He also managed the accounting department of Western Capital Resources, a property management company which is a subsidiary of Fred Sands Realtors. Western Capital Resources managed over 30 commercial and residential properties ranging from medical offices and apartment buildings.

Rod holds a B.S. in Accounting from the University of Santo Tomas in the Philippines.

Deborah Loughlin

Deborah Loughlin Regional Property Supervisor

Deborah has over 25 years of Professional experience in Property Management.

Her background includes New Construction Lease Up, Property Renovations, Condo conversions as well as Site Management.

She has managed large portfolios as a Regional Supervisor in multiple States for REITS, Private Owners and 3rd Party Management, having worked throughout her career for Forest City Management, Sentinel Real Estate, Camden and Orion.

She enjoys working with ownership as well as the Residents with the Goal of maintaining a Positive living enviroment for everyone!

Rosanna Camacho

Rosanna Camacho Administrative Assistant

Rosanna Camacho joined the Mashcole team in 2016. Rosanna has over 10 years of experience in office administration and Client Service experience. She handles the transition of all properties and assures all paperwork and documentation is completed. She assures all City and Tax Board applications are completed and filed for property owners along with all other property related documentation. Rosanna also assists Regional Property Supervisors in day to day tasks. She also manages a 25 unit property in the San Fernando Valley.

Karen Santos Administrative Assistant

Karen Joined the Mashcole team in 2017. She has over 10 years of experience in accounts receivable along with clerical and administrative experience. She is in charge of running all applications for applicants as well as assisting Regional Property Supervisors.

Caroline Salama

Caroline Salama Administrative Assistant

Caroline started working for Mashcole in 2007 as a property manager of a 74 Unit community. Her leadership ability readily apparent, she soon after was promoted to Regional Property Supervisor, and oversaw 15 large apartment communities, supervising all staff underneath her, and responsible for all aspects of the operations of those properties. In 2014, Mashcole once again promoted Caroline to the position of Administrative Assistant to the President and VP of Mashcole, where she assists with scheduling meetings, calls, investigates and documents any lease violations, assists with lease audits, market surveys, maintenance communication with residential managers, tenant correspondence and legal documentation, takes calls from residents and assists in resolution of their problems and concerns either directly or indirectly by ensuring that the issue is forwarded to the appropriate individual.

Rosaline Abdelmesih Accounting Manager

Rosaline was first introduced to Mashcole as a Property Manager for 67 Units in Glendale CA in 2009. Due to the sale of the property, Rosaline joined GHP Management, and as her experience and skills increased, and her knack for numbers became apparent, she was promoted to Bookkeeper for 776 Units in Canyon Country. She handled all Rents, Move-In and Move–Outs, Accounts Payables and Evictions. As Mashcole grew, Rosaline was offered the opportunity to return to the Mashcole fold in May of 2017, and started in Account Payables, and within one quick month, was promoted to an Account Manager.

Rosaline’s growth through hands-on experience exemplifies Mashcole’s drive to build their employees, and she is now handling the financial responsibilities of 11 Properties, overseeing everything from Mortgages to payables and Payroll reimbursement.

ReynaLindo

Reyna Lindo Regional Property Supervisor

Mrs. Lindo has over 15 years of property management experience. She began at an early age as a leasing consultant, property manager and now a regional property supervisor.

Mrs. Lindo has managed over 800 units and has overseen construction renovations of up to $1,600,00.

Throughout her years of service, her main goal has been to maximize the properties monetary potential, while developing and enhancing each management team’s abilities through education, teamwork and professionalism.

Mrs. Lindo takes pride in relationships developed with owners to meet their short and long term goals.

Corporate Office: 4764 Park Granada Suite 200, Calabasas, CA 91302
Satellite Office: 1700 E Ocean Blvd Suite 8, Long Beach, CA 90802

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